IPConnectX (IPX) provides comprehensive IT solutions, including cloud services, security, and managed IT support. With 32+ years of experience and strong partnerships with Microsoft, Cisco, and Dell, they are a trusted name in IT.
However, their existing website needed a redesign to:
- Clearly communicate their value to potential clients.
- Strengthen credibility by showcasing client success and partnerships.
- Improve clarity and performance with a well-structured layout and modern design.
The new website is in its final development stage, with most components optimized and ready for launch. It is available for preview at ipx.enova.digital (temporary URL).
Design Strategy & Key Decisions
1. Visual Identity & Brand Alignment
One of the design choices was incorporating a bubble-themed visual element throughout the site. Inspired by IPX’s logo, this approach:
- Maintains a modern aesthetic that aligns with IPX’s logo.
- Creates a structured yet engaging user experience without unnecessary clutter.
2. Establishing Trust with Client & Partner Logos
To build credibility, the first section of the homepage features logos of high-profile clients:
- Odgers Berndtson
- Yogen Fruz
- Umbra
- University of Toronto
- Silfab Solar
In addition, the Technology Partners section highlights Fortinet, Lenovo, HPE, Microsoft, and more.
Why this works:
- Social proof builds trust as clients recognize established brands.
- Confidence increases when users see real-world partnerships.
- Encourages engagement as businesses feel reassured when they see IPX’s track record.
3. High-Performance Website for IT Professionals
Performance and user experience were top priorities in the redesign. The new site was built with:
- A structured, minimalist layout that enhances readability.
- Optimized performance with clean, efficient code.
- Clear calls to action (CTAs), including a “Get Your Free Consultation” button in key areas.
4. Thoughtful Content Architecture for an Engaging User Experience
The homepage was intentionally structured to guide users efficiently:
First Fold:
- Displays a clear value proposition: Empowering businesses with IT solutions.
- Features client logos to establish trust.
- Includes a CTA (“Get a Free Consultation”) to encourage immediate engagement.
Core Service Offerings:
- Cloud & Virtualization
- Security & Compliance
- Managed IT & Support
- Each service includes subcategories for deeper user engagement.
Why Choose IPX?
- Highlights industry expertise (32+ years of experience).
- Showcases support availability (24/7 monitoring).
- Explains tailored IT solutions (three levels of support).
Business Transformation Solutions
- Demonstrates how IPX simplifies complex IT challenges.
- Features IT Strategy, AV Infrastructure, and Managed VoIP Services.
This structured approach ensures that users quickly understand what IPX does, see proof of expertise, and take action.
Project Status & Next Steps
The project is almost ready to go live. Currently I am working on the lead genration forms and improving pages SEO.
👉 The temporary live version can be accessed at ipx.enova.digital.
Key Takeaways from the Redesign
- Trust-building features (client & partner logos) boost credibility.
- A structured, performance-optimized design enhances usability and engagement.
- Strategic call-to-actions (CTAs) drive conversions and guide users toward key actions.
This use case demonstrates how strategic design decisions translate into a clear, engaging, and conversion-friendly online presence for an IT services company.
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